A chemical engineer has developed an original concept that has the distinction of descaling and lubricating an entire engine in a single operation by pouring a 50 ml bottle into the fuel tank and another 50 ml bottle. ml in the sump (for 50 l of fuel).
Exel Motor® won 4 gold medals at the Innovation Shows in Brussels, Geneva, Milan and the prestigious Lépine Competition. This product has been tested and developed several years with automotive professionals. The combination of their skills, at a time when the concern for the environment is becoming more and more present, allows this new concept to obtain a national diffusion and target the European and global markets.
Exel Motor® has a very promising start to marketing with telesales (M6, teleshopping ...). More than 350,000 copies were sold in 1992 (Gold Medal at the Lépine Competition) under the name Turbo 3000.
11 years of collaboration with Speedy, a European specialist in fast repair, for the sale of this engine treatment. Two million vehicles were thus treated, to the greatest satisfaction of the customers.
The Point S and First Stop networks trust Exel Motor® et and offer an emptying package including the bi-dose cleaning trea
Listing as a supplier by the Tred-Union road transport group, which includes 150 members and a few thousand trucks. ExelMotor® supplies a fuel additive that reduces fuel consumption, which represents 30% of operating expenses.
+ Establishment of an exclusive distributor in Spain - MoviEco Gas in Barcelona.
In October 2013, Pierre-César Baroni, founder of Exel-Motor®, was seriously injured during a test drive while a passenger. This accident will keep him away from the activity for several months, temporarily slowing the development of Exel Motor® in certain areas.
The national Autobacs car center network reference Exel Motor®. Set up of emptying / engine maintenance packages and a contest.
+ Beginning of the technical partnership with the Tour de Corse Historique - renewed every year - by proposing a fuel additive for race cars, in order to compensate for the lack of super 98 in Corsica.
Oscaro, N ° 1 of online auto parts, integrates 5 references of engine treatments and additives to its internet catalog, including the new cleaner F.A.P. The collaboration continues.
Exel Motor® makes its entry into several car dealerships in South East and Corsica.
+ Establishment of a collaboration with the Corsican oil company Groupe Ferrandi, for the distribution of ExelMotor at the service stations of the island.
Finalization of an exclusive import / distribution agreement in Algeria with Sport One.
Exel Motor, more and more present in the automobile competition
Marketing mix of washer mixes with Dow Chemical, a global multinational and giant in the chemical manufacturing business, which is an eco-friendly washer fluid container with Exel Motor® tablets
The development and manufacture of chemical formulations adapted to new automotive technologies
Research, development and manufacture of innovative additives for heat engines.
Research, development and manufacture of innovative additives for heat engines
Maintain our level of quality and innovation
Develop brand awareness at national and international brands
Develop with our customers a partnership through their own brand
THE BEGINNINGS OF PIERRE-CÉSAR BARONI IN COMPETITION
Pierre-César Baroni, founder of Exel Motor, takes his first steps in motor racing. He finds himself driving the unforgettable "Gord", the fabulous R8 Gordini.
PIERRE-CÉSAR BARONI CLOSE TO THE GRAAL
With a successful season, Pierre-César Baroni finished second in the European Rally Championship.
PIERRE-CÉSAR BARONI WINS THE EUROPEAN RALLY CHAMPIONSHIP!
After several victories in the European Rally Championship, he won the grail and won the title of European Rally Champion at the wheel of a Lancia HF Integrale. During this season Pierre-César Baroni will win the Grasse Alpin Rally, the Antibes Rally, and the Var Rally.
BIRTH OF EXEL MOTOR
Creation of a competition car rental company (Mitsubishi Lancer EVO in Rally) which allowed to develop the ExelMotor Racing formulas
PIERRE-CÉSAR BARONI DEDICATES EXCLUSIVELY TO EXEL MOTOR
After more than two decades of brilliant performances in rallies and a title of European Champion in 1993, Pierre-César Baroni hangs up his helmet permanently.
The founder of Exel Motor decides to devote himself entirely to his company and brings a little more his experience and know-how in this unique product.
Pierre César Baroni founded Exel Motor, a company located on the Côte d'Azur aiming to develop car care products, specifically fuel additives.
The result of his experience as an automobile racing driver, each product of the company will meet specific needs.
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